Utilizing your company website to facilitate online purchases, service inquiries, or information requests is vital to any company that wants to compete effectively in our current economy. But this is not as simple as it seems to be. A major issue faced by most marketing executives is that once they have overcome the hurdle of driving traffic to the site, the traffic doesn’t do anything. This is referred to as a low conversion rate. Conversion rate indicates how many visitors to a website are actually taking the call to action. A website can have multiple calls to action such as:

  • Purchase a product
  • Request a quote, demo, or more information
  • Download a white paper
  • Subscribe to a newsletter
  • Join your social network(s)
  • Become a member of the site
  • Subscribe to your blog
  • Higher conversion rates can be achieved by implementing effective conversion marketing and website optimization techniques.
    Conversion marketing refers to a specific type of marketing, which tries to draw new visitors to a website based upon their other interests online. Practicing conversion marketing techniques is the best way to convert the visitors into paying customers. Conversion marketing is the process of optimizing the website to get the most conversions possible. This is a very intense job, which requires thorough data analysis and extensive testing. So it’s better to invest in website optimization and analytics that can establish successful conversion rates for a website. Conversion marketing requires a deep study of the type of visitors that browse through the website, their navigation styles, targeted keywords, the reason why they leave the website, and several other factors that affect the conversion rate.
    Every website is different, their products and services vary, so the conversion marketing strategies should also be customized according to a particular website.