What Can Independent Healthcare Businesses Do to Stay Competitive Online with Larger Regional Networks?

Independent healthcare businesses are under a lot of pressure to stay competitive online with larger regional networks, which often means trying to do more with less. Continuous quality improvement and innovation means the healthcare industry is constantly transforming, often to the benefit of larger regional networks. Although it can be difficult to keep pace with […]

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4 Fun Strategies That Senior Living Businesses Can Deploy to Gain Brand Awareness

The number of senior living communities in the U.S. has been growing steadily for the last few decades, which makes it increasingly difficult for individual businesses to stand out. Although there many kinds of senior living businesses (assisted living communities, nursing facilities, continuing care retirement communities, etc.), they all tend to run into similar issues […]

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The Growing Importance of Patients’ Digital Experiences and How They Impact Feelings About a Healthcare Business (On Google, their website, app, social media)

The Growing Importance of Patients’ Digital Experiences and How They Impact Feelings About a Healthcare Business (On Google, their website, app, social media) Now more than ever, people are using mobile devices and computers to find businesses, make appointments, gather information, and form opinions. This trend is much stronger with younger, more tech-savvy patients, but […]

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Mobile SEO Using Google Webmaster Guidelines

The evolution of the mobile device and its widespread usage is causing Google to re-examine its ranking factors for websites and mobile websites alike. The goal for Google is to ensure that the user receives an optimized experience across all devices, which will require webmasters to follow Google’s webmaster guidelines if they want to enhance […]

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Solving Problems With Google Analytics: Simple filters for large websites

There are number of web intelligence problems that I hear my clients/colleagues talk about that usually have fairly simple solutions. This segment of a yet-undetermined number of parts identifies some of these common obstacles and offers solutions for them. Segmenting Large Websites Using Profile Filters in Google Analytics If you’re involved in managing a large website, […]

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Disavow Links in Google Webmaster Tools

Here’s a quick step-by-step to a nerve racking and otherwise mysterious process. If you’re engaged in link building but find yourself slipping deeper and deeper into the Google SERP’s for search phrases you have historically ranked well for it might be time to clean out some spammy or over-optimized links. To do this go here www.google.com/webmasters/tools/disavow-links-main and […]

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Google Tech ‘All Up In Your Face’

Today Google unveiled “Project Glass: hybrid glasses that act as a miniaturized smartphone wired with hands-free access to a micro display, cameras, microphone, Web browser, and speech recognition.” Led by Googlers Babak Parviz, Steve Lee, and Sebastian Thrun, all from Google[x], the project seeks to continue the evolution of intermingling man and machine. “A group of […]

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