Google remarketing gives advertisers the ability to show online ads to persons who have previously visited their website. This new and exciting technology is helping to drive more sales online through customizable applications. An example of one exciting application is the ability to show online ads to visitors who abandon a shopping cart, calling on them to return and complete their purchase. Remarketing is effective for non-ecommerce actions as well, such as targeting persons who visit your site but fail to download a free .pdf. Showing ads to these visitors after-the-fact allows advertisers to leverage their knowledge of an already interested visitor in order to increase their conversion rate. Google remarketing puts advertisers in control of countless new ways to target their visiting audience. It is also helping to increase conversion rates.