Artificial intelligence has permeated virtually every industry, and healthcare is no exception. In many ways, AI is still in its infancy when it comes to the healthcare industry, but there are also many working applications that point to its impressive potential. In addition to its use for virtual nursing assistants, robot-assisted surgery, and even fraud detection, AI promises to be very useful for web development.
AI is expected to provide many opportunities for cost savings and improved ROIs. In fact, 90 percent of healthcare directors believe this technology will provide an ROI sooner than expected.
On the digital side of things, AI is expected to improve patient relationships and experiences and even build brand value.
How Will AI Influence Healthcare Web Development?
It’s no secret that users prefer a seamless digital experience. Large e-commerce companies have already successfully shifted consumer expectations, and much of this is thanks to innovative web development work. Chatbots, voice search, and a variety of other AI solutions have become common.
For healthcare organizations to succeed digitally, AI must be adopted. Injecting artificial intelligence into web development will result in better customer experiences. Search results will load faster and be more relevant, and organizations can more effectively assist patients and ensure better outcomes.
The Benefits of Using AI
Though the goal of AI in web development is often to benefit the user, these technological advancements subsequently benefit healthcare organizations:
- An Improved User Experience
User experience is the most important part of a healthcare website’s design. If patients or potential patients cannot use it properly or efficiently, they are guaranteed to find a competitor who gets it right. Healthcare websites must be easy to navigate so clients can get the assistance they need as soon as possible. AI can help organizations better understand and interpret typical human behavior to deliver better user experiences.
- Content Becomes Personal
No website is complete without content. Articles, videos, downloadable content, and more must be properly managed to offer patients a personal experience. Artificial intelligence can be used to show individuals specific content that is designed for them. This fits in with intelligent search, which I covered in a previous article. Past behavior can be used to suggest more relevant content in the future.
When AI is able to deliver relevant content on a regular basis, patients will find your organization more informative, authoritative, and trustworthy.
- Voice Search
Mobile devices are fast becoming more popular than desktop computers, which has made voice search a growing trend. If potential patients are using voice search to ask questions about their healthcare, then healthcare websites must be designed with that in mind.
AI-powered applications will surely be developed to help healthcare websites harness voice search. For now, organizations can optimize their websites for voice search by creating SEO-friendly content that is conversational and provides direct, helpful answers to common questions.
Availability is one of the most important aspects of communication. Customers don’t want to be put on hold when they just have a simple question or need to resolve an issue with a payment. AI-powered chatbots or virtual assistants are becoming much more useful for answering common customer questions. As this trend continues, it’s expected that the vast majority of customer relationships will be handled without human interaction.
The latest chatbots can often have legitimate conversations with website visitors thanks to natural language processing (NLP) systems. Though these AI-powered assistants aren’t yet completely effective, they are successful with handling minor customer issues. Those patients will be happy with the speed of the assistance while customer service reps can spend their time handling more significant patient issues.